Dumfries Internet Marketer Alasdair Walker Talks SEO Tactics In 2016

Piggy Backing with social media marketing

Social Marketing is still a strong marketing point but needs to be used more effectively. It is no longer really viable option just to bang some content and look to hit the boost button and expect to get traffic and sales to your website.

What can be a more effect method to piggy back trending topics and use this to promote your business. A simple Facebook, “we support a cause, like and share this to win this item.” This is an effect way to promote your business through social media with out having to spend a massive amount on an advert with all the fiddly bits that go with it. If you post something that will engage with your users with an item that they can get for free – it’s that part of the value that people will see. This also grows the reach off your page, adds followers and can get more people looking at your services. Sometimes its not what you offer but how you get people to see what you offer.

Reputation Management

A key area as well has been online reputation. A brand can be destroyed because of a mere 2 star review. We tend to trust the brands at the top of the Google rankings, purely because they are at the top and not in the adverts to get out attention. An SEO campaign can be looked in many different ways, but managing reviews is a key area that sometimes gets overlooked with the focus being made heavily on the ranking factor. The product, the service and the reviews need to be all taken into consideration. Something that I look at closely is if a potential client has a product or service that is worth the rank. I have noticed many high ranking websites with poor product or service and reputation, but they get the clicks and sales before someone that deserves the exposure. So I will go out my way to research a potential client to make sure they are worth the rank, as I don’t want to known to promote a bad service. You can read more about my process at www.oceanoneseo.com/dumfries where I break down what I look for and how I use that information to build a positive image for your brand online.

SEO spending be in $80 billion by 2020

This is the latest forecast made by Borrell Associates claiming that this figure will rise form the current SEO spending that is in the $65 Billion in 2016 will rise to be over $80 Billion by 2020. Proving that Online presence is the number 1 area that businesses look at when building there brand and advertising.

Mobile Optimisation Is Extremely Important in 2016

In case you didn’t know it already, mobile is massive and businesses need to be moving forward with their mobile presence more so now than ever. Mobile clicks are beating desktop clicks with having near 66% of searches coming from the mobile platform. Local businesses like restaurants, café’s, bars etc, are an area I feel that need to be moving in this direction if not done so already. The tourism market in Edinburgh is extremely competitive visit www.oceanoneseo.com/edinburgh for details on this market. Having tourist find your business over a competitor in this city can be the difference for a business having a good summer or looking at a bleak winter after the festival. Although SEO on a local scale can be seen as expensive as changes take time to show and most bars and restaurants have small profit margins, small changes to local listings, Google + pages and reviews are important to be made so that they compete at a higher level online and make their business stand out on a mobile level.

 

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