When it comes to designing your new website, it’s important that you give yourself an advantage over your competitors in the marketplace. Unfortunately it seems that every contractor has to deal with the fact that their industry is very competitive. The good news is that when it comes to online marketing, there are several strategies you can use to gain an advantage over your competitors. These are our favorite SEO strategies provided by Franklin Web Design.
Optimize your Site for Speed
Unfortunately most people don’t know how to do this. It’s actually very simple. After you’ve put together a simple design for your website, there are a few adjustments you should make for speed. A great example is this local roofing company. What they’ve done here is that in the back end of their website they have made it so that the files are automatically compressed. You can do this through your CPanel (it’s very easy if you do this through GoDaddy). In fact, all you have to do is go into the CPanel and find the word “optimize” and that’s the one! You want to compress all files. This will make a significant improvement to your speed.
The next thing you want to do is compress your images that are on the site. In fact, this is easiest to do before you upload your images. All you need to do is find a jpeg compression website (type in a Google search for something like “optimize images” and it’ll come up). From there you get the images compressed. This will make a huge improvement to the speed of your website.
If your website was built in WordPress, you should download a caching plugin. This will also help improve the speed of your website, along with the above mentioned factors. Some caching plugins will also offer an HTML and CSS compression feature to them (also known as “minify CSS” and “minify HTML”). These are also going to be important when it comes to improving the speed of your website.
Get Links to your Site
Links aren’t what they used to be. However, they still play an important role in the game of SEO. One of the best ways to get links is to reach out to bloggers and other companies and simply ask them for some form of exchange. You definitely should not be asking for a link exchange! Instead, offer them something valuable on your website that might want them to link to you. By writing good quality content, or by featuring something awesome (such as an infographic or a great video) you can easily persuade people to link to your content and your website.
A great way of doing this is by reaching out to the places where you want to get a link. In some cases it can be difficult to reach the people who own the business. Don’t give up easily. Just keep emailing them (or calling them if that’s what you’re doing).
The guys at Web Design Franklin TN do all kinds of outreach activities, however that’s not the only way that they get links. In fact, Jeremy suggests that you should start by building social profiles. Most of these won’t even provide you with do-follow links. Regardless, these types of links establish some trust as they indicate that you’re not simply trying to spam the internet, but rather, that you’re trying to establish a brand of some kind. Your social signals will play an important role in getting your website to the top of search engines.
After you’ve established a few social profiles, make sure to start placing yourself in online directories. A lot of the directories you find online will have do-follow links in them, while many others won’t. A program like Moz Local will help you establish these online directories much easier.
Only after you’ve had your website established a bit more should you start reaching out to people for links. It’s also a very good idea to build up your own personal blog and website before doing link outreach. It doesn’t look good when a brand new website comes out and gets a huge number of links immediately. Google doesn’t really trust that.
The above tips are great for any contractor who is just getting started. As a bonus, the guys at Franklin Web Design had also mentioned that doing YouTube SEO can be a great way to gain an advantage over competition. Here’s a YouTube Landscaper Video that gets several hundreds of views as a result of good SEO work.
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